A+ Content is a promotional tool for brand owners or sellers internal to the brand. It can help magnify a brand’s footprint in the Amazon store and prepare those with listing privileges to use brand-specific advertising tools. With A+ Content, you can add enhanced images, text placements, and product-comparison charts to your product detail pages, providing more comprehensive descriptions of your products and inspiring purchases. To be eligible for A+ Content, you need to be a Professional seller and registered as the brand owner of that particular ASIN.

 

Core Features of A+ Content

Accessing A+ Content Manager

To access the A+ Content Manager, follow these steps:

1. Open the Seller Central main menu.
2. Hover over ‘Advertising’ and click ‘A+ Content Manager’. From there, you can add and update A+ Content anytime.

Uploading detailed product images

Within the A+ Content Manager, you can upload detailed product images to provide a visual representation of your products. This allows customers to see the product in more detail and make informed purchasing decisions.

Adding additional text placements

In addition to images, A+ Content allows you to add additional text placements to provide more comprehensive product descriptions. This can include features, benefits, and specifications of the product.

Creating product-comparison charts

A+ Content also enables you to create product-comparison charts, which can help customers compare your product with similar options in the market. This can help highlight the unique selling points and advantages of your product.

Reusing content to tell the brand’s story

A unique feature of A+ Content is the ability to create and reuse content that tells the brand’s story. This allows you to build brand awareness and connect with customers on a deeper level. By sharing your brand’s history, values, and product lines, you can foster trust and loyalty.

Driving traffic to the brand’s store

A+ Content can be an effective tool for driving traffic to your brand’s store. By providing detailed product information, engaging visuals, and compelling storytelling, you can inspire customers to explore more products from your brand. This can increase brand visibility and ultimately lead to more sales opportunities.

Types of A+ Content

A+ Brand Story Content

A+ Brand Story Content allows you to share your brand’s history, values, and product lines. This type of content is ideal for helping customers learn more about your brand and creating a connection with them. It can be used within a carousel experience, providing a seamless and engaging browsing experience for customers.

Basic A+ Content

Basic A+ Content is the standard level of A+ Content and includes features such as detailed product descriptions, unique images and text layouts, product comparison charts, and bulleted and numbered feature lists. It is a great option for providing additional information and enhancing the product detail page.

Premium A+ Content

Premium A+ Content offers all the features of Basic A+ Content, with enhanced elements such as larger images, interactive hover-hotspot modules, and a navigation carousel. This level of content provides a more immersive and interactive experience for customers, making it ideal for showcasing your products in a visually appealing way.

A+ Brand Story Content

Helping customers learn about the brand’s history

A+ Brand Story Content allows you to share the unique history and background of your brand. By providing information about how your brand started, its values, and its journey, customers can develop a deeper understanding and connection with your brand.

Exploring brand values and product lines

In addition to the brand’s history, A+ Brand Story Content enables you to highlight your brand’s values and product lines. This can help customers align themselves with your brand if they resonate with the values and find value in the product lines you offer.

Using it within a carousel experience

A+ Brand Story Content can be used within a carousel experience, which creates a seamless and engaging way for customers to explore your brand. With a carousel, customers can swipe through the different sections of your brand’s story, providing a dynamic and interactive experience.

Basic A+ Content

Providing more details on the product detail page

One of the key features of Basic A+ Content is the ability to provide more detailed information on the product detail page. This can include additional specifications, features, benefits, and other relevant details that can help customers make an informed purchasing decision.

Including unique images and text layouts

With Basic A+ Content, you have the option to include unique images and text layouts that go beyond what is offered on the standard product detail page. This allows you to showcase your product in a visually appealing way and make it stand out from the competition.

Utilizing product comparison charts

Product comparison charts are another valuable feature of Basic A+ Content. By comparing your product with similar options in the market, you can highlight its advantages and unique selling points. This can help customers see why your product is the best choice for their needs.

Using bulleted and numbered feature lists

To make the information more digestible and scannable for customers, Basic A+ Content allows you to use bulleted and numbered feature lists. This helps highlight the key features and benefits of your product, making it easier for customers to understand its value proposition.

Premium A+ Content

Enhanced features such as larger images

Premium A+ Content takes the features of Basic A+ Content to the next level. It offers enhanced elements, such as larger images, which allow you to showcase your product in more detail and create a visually stunning browsing experience for customers.

Interactive hover-hotspot modules

Another unique feature of Premium A+ Content is interactive hover-hotspot modules. These modules allow customers to hover over specific areas of an image and get more information or see additional images. This interactivity can further engage customers and provide them with a more immersive shopping experience.

Navigation carousel

Premium A+ Content also includes a navigation carousel, which allows customers to navigate through different sections of the content seamlessly. This creates a smooth and intuitive browsing experience, enabling customers to explore the various aspects of your product without feeling overwhelmed.

Eligibility Criteria for Premium A+ Content

Publishing A+ Brand Story Content to all ASINs within the catalog

To be eligible for Premium A+ Content, you must have already published A+ Brand Story Content to all ASINs within your catalog. This ensures that your brand has a consistent and comprehensive presence on the Amazon store.

Having at least 15 A+ Content project submissions

In addition to publishing A+ Brand Story Content, you must have had at least 15 A+ Content project submissions. This requirement ensures that you have experience creating and managing A+ Content, and have a substantial portfolio of content to leverage for Premium A+ Content.

Engaging Customers with A+ Content

Using brand-specific advertising tools

Once you’ve set up A+ Content, you can leverage brand-specific advertising tools to drive customer traffic to your brand. These tools, provided by Amazon, can help increase visibility and exposure for your products, ultimately leading to more sales opportunities.

Utilizing A+ recommendations on the A+ Content Manager page

The A+ Content Manager page provides A+ recommendations to help you identify high-traffic ASINs that can benefit from A+ Content. These recommendations can guide you in making the most effective use of A+ Content and improving your existing efforts.

Conclusion

In conclusion, A+ Content is a powerful promotional tool for brand owners and sellers internal to the brand on Amazon. With its core features such as detailed product images, additional text placements, and product-comparison charts, A+ Content allows brands to provide comprehensive product information and inspire purchases. So, take advantage of A+ Content and start maximizing the potential of your brand on Amazon today!

Building a Successful Brand on Amazon: Key Insights from Amazon Accelerate 2023